“As soon as theaters reopen, we expect to release movies on both formats.” “The results for ‘Trolls World Tour’ have exceeded our expectations and demonstrated the viability of PVOD,” Mr. In today’s Wall Street Journal, Jeff Shell is quoted as saying that: Nonetheless, we accepted this action as an exception to our longstanding business practices in these unprecedented times. We had our doubts that this was wholly Universal’s motivations, as it has been a longstanding desire by Universal to go to the home day and date. Universal stated it only pursued a direct-to-home entertainment release for “Trolls World Tour” because theaters were closed and Universal was committed to a lucrative toy licensing deal. Throughout that time, AMC has expressed a willingness to consider alternatives to the current windowing strategy common in our industry, where the aim of such alternatives is to improve both studio profitability and theater operator profitability. And we all know that those theatrical releases indeed boost publicity, positive word-of-mouth, critical acclaim and downstream revenues.įor much of the past four and a half years, I have been in direct dialogue with Jeff Shell and Peter Levinsohn of Universal about the importance of a robust theatrical window to the viability of the motion picture exhibition industry. Countless filmmakers and moviegoers believe that their creative works are best enjoyed by consumers on the big screen.
When a movie is “Only in Theaters,” consumers perceive it to be higher quality entertainment. Never in our lifetimes has there been a more challenging time.Īmidst a global pandemic as a backdrop, I wish we were spared from also having to address a different issue that arises from Universal actions currently underway.įor 100 years, AMC Theatres has served as a strategically critical and highly profitable distribution platform for movie makers, and for all that time the exclusivity of the theatrical release has been fundamental. I worry – and I wish the best for – the health of all of our industry colleagues. LEAWOOD, Kan.-( BUSINESS WIRE)-AMC Theatres (NYSE:AMC) today sent the following communication on letterhead to Universal Studios:Īt this time of national emergency and the coronavirus wreaking havoc on the entire world, I hope that you and your loved ones are healthy and safe.
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